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Amazon announces a more powerful Fire TV Stick

Fire Stick

Announcing the new Fire TV Stick

The Amazon Fire TV Stick has been known as the best streaming stick on the market for some time now. Yet, new devices like the new Roku Stick have recently started to make the Fire TV Stick look like an old and slow device.

Now, Amazon is fighting back by announcing a new Fire TV Stick with a quad-core processor that they say will be 30 percent faster than the original Fire TV Stick.

“We are proud that our customers have made Amazon Fire TV the #1 streaming media player in the US. With more than 120,000 reviews and a 4.2 star rating, they’ve also made the Fire TV Stick the most reviewed product ever on Amazon,” says Marc Whitten, Vice President, Amazon Fire TV. “Today, we are excited to make it even better. The new Amazon Fire TV Stick has been completely redesigned with incredible performance, powerful voice search and the included Alexa-powered remote to deliver instant access to a vast selection of movies, TV shows, games and Alexa skills at just $39.99.”

The new Fire Stick features:

  • Quad MediaTek 1.3ghz Processor
  • 1 GB RAM
  • 8 GB storage


The real selling point of the new Fire TV stick is not the hardware, as the 30 percent speed boost over the first generation Fire Stick still means it will be slower than the first generation Fire TV. Instead, the real selling point is the new Fire TV software that promotes voice search.

Amazon has renamed the Fire TV remote the Alexa Voice Remote. It is still the same remote they previously used, but Amazon is really pushing the Alexa Voice Remote as a way to make the Fire TV stand out.

Fire Remote

The Fire TV Stick with Alexa Voice Remote

I have tested voice search on many streaming players and the Fire TV has been the outstanding leader for some time now. Amazon seems to be determined that Alexa voice commands will be the future of entertainment. Here are some of the other notable features:

Great content selection

With over 7,000 channels, apps, Alexa skills and access to more than 300,000 movies and TV episodes it’s easy to find great content on Fire TV. Choose from popular providers like Netflix, NBC, HBO, Fox, ESPN, Disney Channel, Prime Video and CBS All Access – and watch live TV and video on Sling TV, Twitter and more.

Instant and accurate voice search powered by Alexa

With the most accurate voice search of any streaming media stick Fire TV Stick, with Alexa Voice Remote, responds instantly and lets you easily search across more than 90 apps and channels. Just say “find suspense thrillers” or “launch Hulu” and Alexa will respond. Fire TV will also show you the best viewing options – watch, stream, rent, or buy – to help you choose apps and channels based on convenience and value. For Amazon Video content, you can also control playback with just your voice; just ask Alexa to “go back 30 seconds” or “jump ahead two minutes.”

Just ask Alexa

With Alexa and the included Alexa Voice Remote, customers can easily ask Alexa to check local movie times, create shopping lists, play music, get the news and weather, order a pizza or a ride, and much more. With thousands of Alexa skills available and tens of thousands of developers building skills for Alexa, she’s getting smarter every day.

Stunning video quality

With an ultra-fast quad-core processor, 802.11ac MIMO Wi-Fi and Advanced Streaming and Prediction (ASAP) for Amazon Video, you can rely on fast, fluid performance without buffering. Fire TV Stick with Alexa Voice Remote also offers support for High-Efficiency Video Codec (HEVC), giving customers more 1080p HD streams from their existing internet connection.

Effortless setup

Plug the Fire TV Stick into an HDTV, attach the power adapter, connect to Wi-Fi, and start streaming in minutes. Find your favorite content using the included Alexa Voice Remote, or discover more to watch with personalized recommendations right from the home screen. The Fire TV Stick is also portable, making it easy to take it almost anywhere and watch all your favorite content away from home.

New Fire TV OS

To go along with the new Amazon Fire TV Stick, there will be a new Fire TV OS coming out later this year. Fire TV will present a cinematic experience, offering video trailers and content screenshots to help customers access the content they want more quickly — without the need to open and close multiple apps. Finding apps and games will be simplified with support for a customizable apps list on the home screen. Accessibility improvements will also be included, allowing customers to use Fire TV and any compatible apps with the VoiceView screen reader.

The new Fire TV OS will be available for all Fire TV customers as a free, over-the-air update, starting with the new Fire TV Stick with Alexa Voice Remote and latest generation Fire TV later this year.

You can preorder the new more powerful Fire TV Stick from Amazon now and receive your device on October 20, 2016.

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