As the popularity of craft beer continues to rise in North America, so do the tools to keep track of your drinking experience. Until recently, beer logging (or journaling) was relegated to pen and paper, spreadsheets and note apps. What was missing was the ability to promptly recommend a brew to a friend without having to search through books and/or line items. Thankfully, this week’s App of the Week helps bring craft beers into the 21st century.
Untappd is best viewed as both a social network and a discovery app. On the social side is a timeline that logs both yours, and your friend’s, drinking history. Rather than checking-in at a bar or restaurant, you check-in your exact drink. From there others who follow you can get a sense of the drinks various details (ABV and IBU), community ratings, comments, pictures and more.
Now the discovery comes into play. From a check-in, you can wish-list a drink or search for it around your area. Or, if you’d like to go at it alone, the app will use your location data to look for specific beers, bars or breweries around you.
Untappd caters to both the craft beer enthusiast and newcomer. If fact, the latter will find the app as a great jumping off point. And wouldn’t you know it – the app is free and available for iOS, Android and Windows Phone.
Our review and links are located below.