When we first started talking about Ting, we worried whether the wireless-buying public would “get it;” the Ting idea is a unique one in that we don’t bundle services together into plans. Rather, we offer different buckets for voice minutes, text messages and megabytes that would-be users can choose from. Allowing an unlimited number of devices on an account with minutes, messages and megabytes pooled and shared between devices is also unique in the industry.
We (as in Ting) see this as a logical way to buy and use mobile service. That said, we (as in the mobile buying public) have been conditioned to expect bundled minutes, messages and megabytes along with penalties for using more than we expected. Likewise, we’ve been conditioned to accept two-year contracts that can’t be breached on pain of death. Well maybe not death… but grievous injury to the pocketbook.
Apparently, we needn’t have worried. This Appolicious article, and others we’ll link to at the end of this post, goes to show that people get it. Separating out minutes, messages and megabytes, eschewing contracts and generally giving customers the tools they need to control their usage and bills isn’t such an out-there concept. It’s also heartening to see other uniquely Ting concepts brought to light. Specifically, automatically bumping users up to the next bucket if they use more than they thought they would or dropping them down and crediting their next bill if they use less.
This article, and the many more column inches we’re grateful to have received, shows that we have some work to do yet. Specifically, we need to do a better job of explaining why asking users to buy their own device as opposed to offering a deeply discounted device by signing a contract is a strength as opposed to a weakness. That’s a subject for another post but the short version: You’re better off buying a device on a credit card than getting one from a mobile service provider. Even the high interest rates that plastic providers demand are better than the rates a mobile provider offers.
If we have any quibble with the article it’s with the headline. “Five extreme ways to lower your cell phone bill” could just as easily be “five varyingly logical ways to lower your cell phone bill” though in fairness, it has nowhere near the same cachet.