Soundwave Consulting is a digital marketing and advertising company located in the heart of Charlottesville, VA, on the Downtown Mall. Soundwave got its start in 2015 when President and Founder Justin Pietro decided it was time to open his own business.
“Before this, I played and produced music. After college, I was working in a warehouse and doing music on the side.”
Justin had an accident on the job which injured his ankle and required multiple surgeries to get him back on his feet. That meant a lot of downtime and time to spend online.
“I started marketing and advertising for myself and, over the course of time, there were a couple of bands I started to help out with. Eventually, I linked up with Eric Smith and Lem Oppenheimer, two of the founders of Easy Star Records, and things just snowballed from there.”