In a Ting Internet town, we use pre-orders to gauge demand and guide the network build. So, why does Ting Internet require $9 to place a pre-order? Why not just take an email address or some other expression of interest and call it good?
Elliot Noss, CEO of Tucows, can speak to that. Essentially, we’re using the $9 pre-orders to measure real intention, which helps us plan where to begin building the network by identifying areas with the most interest. This blog post takes a slightly deeper dive into the subject.
Got questions? Ask away and we’ll do our best to have a member of our executive team answer.