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Ask an Exec: Why does Ting Internet require $9 to pre-order?

In a Ting Internet town, we use pre-orders to gauge demand and guide the network build. So, why does Ting Internet require $9 to place a pre-order? Why not just take an email address or some other expression of interest and call it good?

Elliot Noss, CEO of Tucows, can speak to that. Essentially, we’re using the $9 pre-orders to measure real intention, which helps us plan where to begin building the network by identifying areas with the most interest. This blog post takes a slightly deeper dive into the subject.


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