In addition to the miles of exhibition space at the International CES, there are hundreds of peripheral events too.
Yesterday, we found ourselves watching the semifinals of the Extreme Tech Challenge. Think American Idol meets Shark Tank. 10 finalists were doing their final pitches in the hopes that they’d be one of three successful teams afforded an opportunity for an all expenses paid trip to Necker Island. That’s where Sir Richard Branson has his not-so-secret lair. Idea being, if you can get the founder of Virgin Group on board, big things are all but assured to happen.
During the event, each hopeful had the chance to pitch his or her business to the audience with one last deck. A panel of judges then chose the winners and pushed them one step closer to the big time.