Skip navigation

Roku releases five new Roku players

Roku Express

Five new Roku players starting at just $29.99

Roku has dominated the market of living room streaming players for the last eight years. Now, Roku has released five new streaming players that should help them dominate the streaming players market for the next eight years as well.

“Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price of $29.99,” says Anthony Wood, Roku Founder and CEO. “Whether consumers simply want fast HD streaming via an inexpensive device or are looking for a top-of-the-line player with advanced features such as 4K and HDR, Roku is an easy choice.”

In total, there are five different new Roku players but at its core, there are only three versions with two having extra features. Here’s a breakdown.

Three views of the Roku Express

Roku Express

The Roku Express is the most affordable streaming player of the big five, priced at just $29.99. The Roku Express replaces the Roku 1 in the Roku lineup as the base lower-end model.


  • Fast 1080p HD streaming
  • Simple IR remote control with popular streaming channel shortcut buttons
  • 802.11 b/g/n wireless
  • Optional removable adhesive strip for mounting to a TV
  • High-Speed HDMI® cable included

Roku Express+

There is a second version of the Roku Express called the Roku Express+. The only difference, besides the slightly higher cost, is the composite jack for older TVs that still use A/V cables (red/white/yellow).

The Roku Express+ is the only major streaming player that supports older TVs that do not have an HDMI port.

Three views of the Roku Premier

Roku Premiere

The Roku Premiere replaces the Roku 2 and Roku 3 as the middle-of-the-road device starting at $79.99.


  • Works with both HD and 4K UHD TVs
  • 4K UHD video playback delivers crisp detail and brilliant life-like images
  • HDCP 2.2 compatible and capable of up to 60 fps 4K UHD playback
  • Can upscale 720p to 1080p on HDTV s, and from 720p or 1080p to 4K up to 60 fps on 4K UHD TVs
  • Fast quad-core processor
  • 802.11ac MIMO dual-band wireless
  • Simple IR remote control with popular streaming channel shortcut buttons
  • Night listening mode setting adjusts audio sounds to maintain volume consistency

Roku Premiere+

If you want a 4K player with HDR and an Ethernet cable for wired Internet, check out the Roku Premiere+. It starts at $99.99 just like the Roku 3, but now offers 4K HDR and has both a faster processor and faster WiFi.


  • HDR support displays an incredible range of colors including brighter whites and deeper blacks
  • Enhanced point anywhere remote with headphone jack for private listening
  • Micro SD card slot for additional channel storage
  • Ethernet for wired Internet connectivity

Three views of the Roku Ultra

Roku Ultra

If you want something that is super powerful, or if you really want the best audio possible, you want the Roku Ultra. Starting at $129.99 the Roku Ultra replaces the Roku 4 in the Roku lineup and is the high-end Roku device. With 4K streams up to 60 fps and HDR streaming the Roku Ultra has everything the Roku Premier+ has plus the following highlights:


  • Dolby Digital / Dolby Digital Plus decoding for advanced surround sound in home theaters
  • Optical digital audio out port to connect to a receiver or sound bar
  • USB port for local media playback
  • Convenient point anywhere remote control with voice search, headphone jack for private listening and gaming buttons
  • Lost remote finder feature finds remotes with the touch of a button on the player


Roku Express, Roku Premiere, Roku Premiere+ and Roku Ultra streaming players will be available for pre-order right from, Walmart, Best Buy, Amazon and other retailers, and are expected to be in stores beginning on October 9. Roku Express+ will be available exclusively at Walmart.

The Roku Streaming Stick

You may also be interested in learning more about the Roku Streaming Stick as an alternative to the set top boxes, especially if portability is a key concern. The newest version is the most powerful of the streaming sticks, it’s convenient, and it’s sleek.