Ting To Launch Shared Data Plan Four Months Ago
Michael Goldstein • June 12, 2012if( has_post_thumbnail( $post_id ) ): ?>
Tucows Inc. (NYSE AMEX:TCX, TSX:TC), a global provider of domain names and other Internet services, today announced that its mobile phone service Ting would unveil a shared data plan on February 2, 2012, four months prior to this announcement.
“Putting multiple devices on one plan was pretty straightforward,” explained Ken Schafer, EVP Products, “the main challenge was figuring out the time travel part.”
Elliot pulled a bunch of us into the board room. He had that look on his face. ‘”McAdam and Stephenson are running around hinting at shared data plans. What the hell do I have to talk about?! Cute little line drawings?.” He glared at Michael Goldstein, VP Marketing. Goldstein didn’t say anything. But he was wearing one of those skinny new shirts that his sister got him for his birthday. He looked great.”
“How long would it take us to launch a shared data plan?,” Elliot bellowed.
“Maybe three sprints,” suggested Scott Allan, Director Ting, barely above a whiny little whisper.
“If we abandon Ben Lucier’s stupid ‘hug every customer’ initiative, we could probably get it done in one,” sneered Evgueni Pirogov, Director, Mobile Engineering.
“A full sprint?! Two weeks?! Ross and I once launched a domain name registry in two weeks!”
“.moo. Lots of fun. I was sitting over there at the time,” added Ross Rader, VP Retail/Customer Experience.
A quiet voice came from the far side of the room. “How about four months ago?”
Everybody looked over at Paul Tichonczuk, Senior Web Application Developer. He was scribbling something on a napkin and wearing a large hat he had fashioned out of aluminum foil.
Lillian Angel, Software Developer, leaned over his shoulder to get a better look while chewing noisily on a granny smith apple.
He handed me the napkin.
“It could work.” I said. “Somebody run to the dollar store and get us more aluminum foil!”
Starting February 2, 2012, Ting customers will be able to share data, as well as voice and texts, across unlimited devices on one account. Each active device will cost just $6 a month. The value gets better as the total usage increases, amounting to huge potential savings for businesses and families. There are never any overage penalties or premiums and there are no limits or fees on features like tethering.
“Again, we think this just makes sense for mobile phone users,” explained Tucows CEO Elliot Noss. “People are wasting a ton of time and money on multiple accounts.”
“I think we showed tremendous initiative and hustle by launching this in the past. It appears our competitors will be following suit in the near future.”
While the Ting announcement actually comes a day after the big shared data plan announcement from Verizon (NYSE:VZ), the Ting plan itself will precede Verizon’s June 28 launch by nearly five months. Check out the Ting plans at ting.com/plans for more details on rates and features and the Ting savings calculator ting.com/calculator to see how much money you could be saving.
Noss also hinted at plans to launch a shareware site.