Twitter is a cord-cutting service
Luke Bouma • July 28, 2016if( has_post_thumbnail( $post_id ) ): ?>
When you think of Twitter you likely think of a social media site that offers short text posts or images. Now Twitter wants to break out into new areas, including live TV.
This may be a sign of how popular cord-cutting is becoming, as everyone seems to want in on the cord-cutting market.
So what events can you expect to watch on Twitter?
Twitter is now the official streaming service of Thursday Night NFL games that are aired on CBS and NBC. Streaming starts in the fall of 2016.
NBA and MLS
Twitter recently struck a deal with the NBA and MLS to stream their respective games live, but details on the agreement are thin. We are unsure what limitations there will be for these games. We do know the games that Twitter streams will be free to cord cutters. The question is just how many of their games will be on Twitter?
While there will be no Pac-12 football games, Twitter will stream other sports such as soccer, volleyball, gymnastics, baseball, hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis, and water polo.
“The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events,” says Pac-12 Networks President Lydia Murphy-Stephans. “By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.”
“Twitter is the fastest way to find out what is happening in live sports,” says Anthony Noto, Twitter’s chief financial officer. “Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.”
Want a source to watch live events such as the Republican and Democratic conventions? Twitter is now working with CBS News to stream their live coverage of major events. The first of these events are the Republican and Democratic Conventions. This is just the start of many events soon to be coming to Twitter as the result of the CBS/Twitter deal.
Twitter has a deal to live-stream Bloomberg TV on Twitter—with the addition of three popular news shows airing Monday through Friday on Twitter. There have also been reports that Twitter is in talks with the NBA and MLS to bring more sports to Twitter.
So what is next?
It seems that Twitter is working on getting even more streaming deals; leading many to speculate that Twitter may have a long-term goal of competing with services like Sling TV and PlayStation Vue. For now, this is just speculation. What we do know is Twitter is becoming a streaming service cord cutters should take a serious look at.