Verizon created a lot of excitement a few days ago when they announced that they were bringing back unlimited data plans. Out of curiosity (and maybe some fear), I ran the numbers on what Ting customers paid in January compared to each of the new Verizon plans:
With one device – 97.6% of our customers paid less than the $80 they would pay on Verizon
With two devices – 99.6% paid less than the $140 they would pay on Verizon
With three devices – 99.3% paid less than the $160 they would pay on Verizon
With four devices – 99.1% paid less than the $180 they would pay on Verizon
I think unlimited data – both never having to be mindful (getting on Wi-Fi, caching music and maps) and potentially doing even more on the go – can be a wonderful luxury.
On a personal note, I also think we should all have some affordable luxuries. I have been buying this silly little baguette with smoked salmon, cucumber and dill at a nearby coffee shop for like $15 on Saturday mornings after I work out. It feels wrong every time. But it is so good.
I just think it is helpful to point out that our 150,000 budget-conscious Ting families (and the millions of budget-conscious potential Ting families they represent) averaging $23 per device a month can get more for more with Verizon and others, but they still cannot get more for less.