I want to address Google’s new mobile service, Fi, starting with the obvious question:
Are you scared?
What?! Scared? Why would you…I’ve never been…sure, a little.
Google can do things nobody else can. They also have that uniquely Google thing where they might mess with folks over here just to ultimately achieve some totally different goal over there.
I definitely had that movie moment in my head where the giant lizard is stomping down the street and I’m hoping the foot lands a few inches to my right.
Then I got calm. (And it wasn’t because I realized you have to buy a $649 phone to use the service. Although that helped.) Then I started to get excited. Here’s how I think about it.
150,000 Ting subscribers might say, “Hmm, I should check this out.” 350,000,000 non-Ting subscribers might now lift their heads up and say, “There are choices beyond the major carriers?!”