Congratulations to Consumer Cellular, Republic Wireless and us! It looks like readers had some really nice things to say about us as a whole again in the annual Consumer Reports annual cell phone service ratings.
Seems we three are the new incumbent carriers. The ones to beat. So it is that we sat down together for an in-camera meeting and agreed that the innovation stops here. This far, no further. No new ideas! Unless they’re ideas on how to wring an extra few cents out of our respective customer bases.
We don’t need to say we’re kidding, do we?
Started from the bottom
Just a few years ago, we upstart carriers (MVNOs or mobile virtual network operators, if you want to get all technical) were regarded with suspicion. Now, as reports like this one from this most respected of consumer review outlets make clear, the tide is turning.
The message that MVNO customers don’t get second rate service (because they don’t) and that we’re not fly by night outfits is catching. When it comes to cell phone service, the idea that the way things have always been done is the way they’ll always be is losing ground.
The fact that we no-contract carriers are rising to the top in independent reviews like this, the most independent of reviews, is telling too. When you use the carrot and stick method to get customers (deep discounted and otherwise subsidized or $0 phones are the carrot, the contract is the stick, just to be clear) you have less incentive to keep customers happy.