This blog post partly comes out of internal conversations we have all the time here about pricing and promotions on both the Ting mobile service and the Ting Internet service. But to be honest, it mostly comes out of a phone call I had with my cable company last week. On behalf of Ting (without actually running it by everybody first), I vow that we will never do any of the following:
The bait and switch
This is where you promote a big, bold monthly rate with a really subtle message that it goes up after twelve months and then again after twenty-four months. Oh, here’s a great example. Click “Pricing & Other Info.” on any of those packages on that page (also shown at right).
A trial period is cool. I suppose some sort of clearly communicated timed pricing tiers could even be something that people would choose willingly. But ask a bunch of folks on this plan what their pricing will go up to at twenty-four months. I don’t think anybody knows. (I definitely did not. This was the subject of my call with the cable company last week.)
Competing with this tactic sucks for us. We will always hear, “Hey, your price is higher!” And then we have to explain, “No it isn’t because that’s our real price a year from now. Click that small link…” But doing it sucks worse. So we will not.